Research & Reports

Naylor's Association Benchmarking Report 2024

As part of Naylor's commitment to the association community, they conduct one of the most comprehensive annual studies focused on

the member engagement and non-fees revenue practices of membership-based, mission-driven organizations. More than 3,000 senior leaders of North American trade associations, professional societies and association management companies have completed the online survey over the past 13 years; and, as one of the longest-standing surveys of the sector, the Association Benchmarking Report identifies important trends over time.

Digital Workplace & Modern Intranet Report 2024

Akumina launched their annual survey in 2021, when they were looking for fresh ideas, industry trends, and ultimately, how the workforce had changed after an accelerated remote work revolution in 2020 and 2021. In 2024 their findings speak to the evolution of work, but also to the core values of employees around the globe. With all that contributes to employee experience and satisfaction, Akumina's report uncovers a comprehensive analysis of what is happening in today’s workforce, and how modern intranets can help.

Boardroom Insights Survey

Board directors and administrators across the globe serve countless industries, organizations, communities, and vital missions. Each has its own unique structure, history, and processes. At the same time, boards face many common challenges as they seek to do their best work in executing their respective duties. Now in its fourth year, OnBoard's Boardroom Insights Survey analyzes the various factors and trends that contribute to boardroom success, as well as shared difficulties.

Creating Member Personas

Member personas are fictional, generalized representations of your ideal members. They help you understand your members (and prospective members) better, and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups. This guide is designed to help you create member personas in your organisation.



ASAE's Guide to Going Global

While we are experiencing an era of deepening geopolitical tensions, active wars, changing demography, economic unpredictability, and business disruptions from a changing climate, we still believe in the power of associations to transform societies

for the better. To bring that power to fruition, it’s essential that association leaders understand the global context.



The Member Engagement Loop

58 associations across multiple industries and professions participated in the 2024 edition of the Association Engagement Index, generating more than 15,800 responses from members, customers, and stakeholders around the world. This benchmark shows a moderate level of engagement overall with an Engagement Index of 88. This score, while adequate, means there is work to do to raise the engagement score to a stronger position (between 100-124).

Digital Engagement Dos and Don'ts

From channel identification to avoiding common engagement

pitfalls, these tips will empower you and your team to connect

with your members, prospects, and sponsors in a more

meaningful way to help reach your association’s goals. This infographic will help navigate the dynamic landscape of digital engagement for your association.



Value Proposition Toolkit

Not-for-profits compete for audience, social engagement, revenue, and registrations just like our for-profit counterparts. How effectively

we compete and succeed starts with a well-defined, clearly articulated value proposition that succinctly answers the ‘Why?’ Why does the organisation exist? Why is this organisation valuable? And most importantly, why should one join?

Thriving Associations in a changing professional world

White Paper: In a rapidly changing professional landscape, staying ahead means understanding the complex challenges and unique needs of your industry.



Embracing Technological Change:

A 2024 Survey of Association Execs

This report represents a comprehensive effort to capture the current state of digital transformation within associations. Conducted by .orgSource, this survey provides crucial insights into how associations are navigating the digital horizon, the hurdles they face, and the innovative solutions they are employing.